AESGP

Tout savoir sur le bon usage des compléments alimentaires

NèreS|France |September – December 2024
Health Literacy & Disease Prevention
Responsible Self-Care
Healthcare Professional Engagement Public Engagement & Awareness
Published on
Modified on

In response to the rising consumption of food supplements in France, NèreS launched the video-based campaign Tout savoir sur le bon usage des compléments alimentaires (“All about Food Supplements and their Responsible Use”) to help consumers make safe and informed choices. The initiative aimed to demystify food supplements by providing clear guidance on how to choose the right products, understand their composition, be aware of potential risks, and recognise the importance of seeking advice from pharmacists.

Objectives

  • Educate the public on the safe and informed use of food supplements.
  • Explain the composition and possible interactions or risks.
  • Highlight the advisory role of pharmacists in guiding supplement use.
  • Encourage consumers to buy food supplements through pharmacies or trusted sources.

Target Audience

  • General French population, especially those already using or considering food supplements
  • Consumers seeking reliable health and wellness information online

Key Activities and Approach

  • 6 video tutorials featuring a well-known pharmacist-journalist, filmed inside a local pharmacy
  • Scripts developed by a cross-company working group of food supplement and marketing experts
  • Tutorials shared via NèreS’ social media platforms (X, YouTube, LinkedIn)
  • Supported by a digital advertising campaign including: skippable video ads on YouTube; sponsored tweets to boost reach on X
  • The videos were designed to be informative, accessible, and practical, offering consumers tips on how to use supplements safely and effectively.

Impact and Result

  • 7.7 million views on YouTube
  • 6.3 million views on X

Insights and Takeaways for Others

  • Leveraging trusted health professionals as campaign voices increases credibility and reach
  • Bite-sized, visual content is effective in conveying health literacy messages
  • Coordinated content development across industry members leads to strong alignment and high-quality educational resources
  • Targeted social media campaigns can significantly amplify reach and consumer engagement in short timeframes

Additional Resources and Contact