The Medicine Cabinet Tutorials campaign was developed by NèreS to promote best practices for the responsible storage and management of medicines at home. It aims to improve medicine cabinet organisation, raise awareness about medicine safety, and reinforce the pharmacist’s role as a key advisor. It forms part of NèreS’ broader efforts to support everyday health literacy among the French public.

Objectives

• Reinforce NèreS’ role in promoting the responsible use of medicines.
• Encourage safe, informed habits when storing and managing medications at home.
• Highlight the role of pharmacists as accessible sources of advice.

Target Audience

• French households (general public)
• Individuals managing their own or family members’ health supplies

Key Activities and Approach

• A series of six short video tutorials was developed, starring a well-known pharmacist and health journalist, filmed in a patient’s home for relatable impact.
• The topics included: Where to put your medicine cabinet; Understanding medicine box information; How to spring clean your cabinet; What to do with expired medicines; How to organise your cabinet safely and efficiently.
• The content was promoted through NèreS’ YouTube and LinkedIn channels, and a skippable YouTube ad campaign.
• Scripts were developed collaboratively by a working group of experts from member companies.

Impact and Result

• 307,000 views on YouTube
• Most viewed video: “How to Sort Your Medicine Cabinet? (Part 1)” – 124,000 views

Insights and Takeaways for Others

• Simple, everyday health behaviours like cabinet organisation can be powerful entry points for health education
• Featuring trusted health professionals enhances message credibility and relatability
• At-home settings help normalise the content and improve viewer engagement
• Multi-seasonal relaunches can reinforce impact and maintain visibility over time

Additional Resources and Contact

• Website: https://neres.fr/bon-usage/
• YouTube Playlist: https://www.youtube.com/playlist?list=PLF3SpzxptN9pirpvs4xBetA_uKmmWEqxc
• Campaign contact: ludovic.pereira@neres.fr