MettiChe (If it Happens) is a long-standing educational campaign focused on health literacy and reproductive wellbeing, especially around contraception and sexual health. It provides accessible, stigma-free information, empowering the broader public to make informed, responsible choices.

Objectives

• Promote accurate information about contraception and reproductive health
• Dispel myths and misinformation, especially around emergency contraception
• Reduce shame and stigma associated with sexual wellbeing
• Support informed, responsible decision-making, especially in urgent situations
• Promote awareness of anatomy, puberty, and healthy relationships

Target Audience

• Adolescents and young adults
• Women navigating contraception and sexual wellbeing
• General public seeking accessible, evidence-based information

Key Activities and Approach

• Website with 180+ educational articles on contraception, STDs, body awareness, and sexuality
• Expansion to Instagram and TikTok to reach younger audiences
• Use of videos, infographics, and testimonials
• Friendly, fact-based tone to dismantle shame and confusion
• Developed with independent scientific and publishing partners (Della Nesta) to maintain credibility and reach

Impact and Result

• 12,000 monthly users, with 15.7% growth in recent months
• Content engagement rate: 55%
• Qualitative performance improvements (2024 vs. 2023):
  • +113% in average session duration
  • +142% in time spent per user
  • +23.5% in pages viewed per user
• Biannual survey underway to evaluate educational impact and emergency contraception awareness

Insights and Takeaways for Others

• Online platforms can reach and educate younger audiences effectively
• Partnering with independent publishers builds trust and sustainability
• Addressing stigma in reproductive health is key to enabling real self-care
• User data can drive campaign refinement and deeper engagement

Additional Resources and Contact

• Website: https://www.mettiche.it/
• Campaign contact: Perrigo Italy contact: oreste.mandara@perrigo.com ; Della Nesta contact: gabriele@dellanesta.it

Disclaimer: Mettiche’s website is owned by Della Nesta, who are solely responsible for its editorial development.