Poranek Po (My Morning After) is a public awareness campaign launched in Poland to provide clear, stigma-free information about emergency contraception. Aimed particularly at young adults, the initiative seeks to empower individuals with knowledge about their reproductive health and the responsible use of self-care options.

Objectives

• Provide women in Poland with clear, fact-based information on emergency contraception
• Debunk myths and reduce stigma surrounding its use
• Empower women to make informed decisions about their reproductive health

Target Audience

• Women of reproductive age
• General public
• Healthcare professionals and pharmacists

Key Activities and Approach

• Press conference featuring gynaecologists and reproductive health experts
• Media outreach: interviews and press releases distributed across the national and medical press
• Educational resources, including brochures and patient guides explaining facts vs. myths; clear, accessible instructions for safe use. Materials co-created with Key Opinion Leaders in gynaecology and pharmacy
• Supportive tone and language: compassionate, stigma-free messaging; emphasis on empowerment and responsible self-care
• Collaborations with medical associations, pharmacy bodies, and sexual education organisations

Impact and Result

• 768 publications reaching 3.8 million people
• Strong presence in both lifestyle and medical media
• Campaign recognized for helping shift public perception on emergency contraception
• Boosted trust and credibility through partnerships with healthcare professionals and institutions
• Reinforced the role of emergency contraception as a responsible self-care solution

Insights and Takeaways for Others

• Co-creation with medical professionals builds trust and accuracy
• A stigma-free, empowering tone encourages public engagement
• Multi-channel outreach ensures wide accessibility of educational content
• Supportive communication on sensitive topics strengthens the foundation for self-care policy evolution

Additional Resources and Contact

• Website: https://poranekpo.pl/