CanesMeno® is Bayer’s newest women’s health innovation designed to support the estimated 13 million perimenopausal and menopausal women in the UK, roughly a third of the country’s female population. Combining scientifically formulated product solutions with free-to-access digital tools, the campaign aims to empower women by helping them to better understand menopause and more confidently manage the changes that women can experience. With a focus on breaking stigma and improving access to reliable, accurate information, CanesMeno® offers a holistic, science-led approach to navigating this important life stage.

Objectives

• Support women through the menopause with free-to-access, credible and balanced resources and scientifically formulated self-care products
• Address the lack of education and societal awareness around menopause
• Equip women to recognise their signs, track their journey, and have informed conversations with healthcare providers

Target Audience

• Perimenopausal and menopausal women in the UK
• Pharmacists and healthcare professionals providing women’s health and pharmacy staff guidance
• UK parliamentarians, policymakers, menopause/women’s health groups, and key stakeholders

Key Activities and Approach

Product launch of CanesMeno®

• Includes food supplements and a gynecologically tested vaginal dryness gel
• Helps with common signs such as hot flushes, night sweats, sleep issues, and fatigue

Digital education platform – CanesMeno® Hub

• Free-to-access resource offering menopause information, health tracking tools, and expert articles
• Allows users to log symptoms, recognise patterns, and feel more confident in managing their health

Healthcare professional training

• A 10-minute CPD-certified e-learning module on the Bayer Learning platform (CIG group)
• Additional tailored training via Boots Tutor for pharmacy teams and healthcare professionals

Awareness campaign activation

• National advertising campaign, a diverse and inclusive ambassador tribe to reflect lived experiences and professional expert advice
• Public affairs and policy work to call for greater menopause self-care education

Impact and Result

• This initiative was launched in January 2025 and is currently ongoing. Results and performance data will be made available at a later stage.

Insights and Takeaways for Others

• Combining digital self-tracking with professional education offers a well-rounded support ecosystem
• Addressing menopause proactively can help remove social stigma and improve care pathways
• Empowering women with personalised tools fosters engagement and trust in self-care
• Healthcare professionals training ensures front-line professionals are prepared to support patients

Additional Resources and Contact

• Website: https://app.canesmeno.co.uk/
• Campaign contact: ch.communications@bayer.com

Disclaimer: This initiative is included as part of a broader brand awareness campaign.