Anefp’s Green Week Self-Care is an annual initiative aimed at fostering dialogue and action between the self-care sector and the circular economy. Held online and in person, the event brings together stakeholders across the value chain.

Objectives

• Share good practices in environmental sustainability
• Explore challenges and solutions related to sustainability in self-care
• Promote consumer-centric decision-making in building a circular model

Target Audience

• Initially targeted at anefp members
• Now extended to include all consumer health professionals

Key Activities and Approach

• A multi-day hybrid event (3–4 days per edition) featuring:
  o Roundtable discussions with representatives from the self-care sector and involved stakeholders, companies and related institutions
  o Case studies from self-care anefp companies presenting their sustainable practices
• Internal communications through member bulletins
• Social media campaigns via X (Twitter), Instagram, and LinkedIn
• Outreach to specialised sustainability and health sector media

Impact and Result

Metrics 2025

• Over 170 professionals participated in the latest edition
• Average of 30 participants per session, representing 20 different companies
• High organic engagement on social media using #anefpGreenWeek and #GreenWeekselfcare
• Content shared and reposted by participating institutions and companies
• Coverage in top Spanish media outlets focused on sustainability

Insights and Takeaways for Others

• Creating a shared space for dialogue between sectors drives collaboration
• Sustainability can serve as a unifying theme across the self-care value chain
• Expanding access beyond association members increases impact
• Social media and media engagement amplify professional events

Additional Resources and Contact

• More information about the 2025 campaign: Press Release, 2025 (Spanish)
• Campaign contact: nuria.sastre@anefp.org