Anefp’s Digital Week is an annual initiative designed to foster open dialogue around self-care, healthcare innovation, and digital transformation. Held entirely online, the event brings together experts, industry leaders, and healthcare stakeholders through a series of livestreamed sessions, interviews, and social media content.

Objectives

• Explore the opportunities and challenges of digital transformation in the self-care sector
• Share knowledge, tools, and practical use cases in digital communication and strategy
• Strengthening the role of digitalization as a core pillar of self-care industry

Target Audience

• Initially targeted at anefp members
• Now extended to include all consumer health professionals

Key Activities and Approach

• A 5-day digital event featuring:
  o Daily online sessions focused on selfcare digital trends
  o A concluding session led by member companies sharing digital case studies
• Topics from the latest edition included: generative AI in healthcare and marketing, conversational marketing, the impact of AI on search engines, digitalisation and sustainability
• Internal promotion through member bulletins
• Media engagement with specialised health/communications outlets
• Social media campaigns via anefp’s official channels: Instagram, X (Twitter) and LinkedIn

Impact and Result

• Over 1,000 professionals attended throughout the 4 editions
• Average: 300 participants per edition, 90 per session, and 40 associated companies
• High media coverage:
  o Approx. 10 journalists per edition
  o More than 350 media mentions
• Proactive communication strategy significantly boosted attendance and engagement
• Positioned the event as a valuable networking and engagement opportunity for members

Insights and Takeaways for Others

• Digital transformation is a strategic driver for self-care
• Company-led use cases bring theory to life and inspire others
• Consistent format across editions strengthens community trust
• A pre-event communication strategy boosts both participation and media impact

Additional Resources and Contact

• More information: Press Release, 2024 (Spanish)
• Campaign contact: nuria.sastre@anefp.org