The Self-Care in Spain Survey is an initiative designed to examine the habits and perceptions of the Spanish population regarding self-care. According to the findings, 85.3% of Spaniards believe that self-care contributes to improved healthcare, reflecting a growing awareness of the importance of taking an active role in one’s health.

Objectives

• Assess the knowledge, attitudes, and behaviours of the Spanish population around health and self-care
• Identify barriers and opportunities to foster a responsible and sustainable self-care culture
• Provide strategic data to inform public policies and sector-wide actions in prevention, health education, and healthcare system improvement

Target Audience

• Health institutions
• Healthcare professionals
• The Consumer Health industry
• Media
• Educational bodies

Key Activities and Approach

• Development of a national barometer summarising key data on self-care habits and perceptions in Spain
• Creation of regional reports for each of Spain’s 17 autonomous communities, offering localised insights
• Topics covered in the survey include: general knowledge of self-care, health and wellbeing, daily self-care habits, self-care in the workplace, self-care in leisure and recreational settings, environmental and educational influences, healthcare system and future outlook

Impact and Result

• Over 20 journalists from both general and specialised media attended the survey presentation event (February 2025)
• The initiative generated over 258 media features across 157 outlets, including television, radio, news agencies, and social media
• Featured in leading national media and news platforms
• Several interviews were broadcast on major TV and radio programmes
• Strategic visibility during key moments, such as: International Women’s Day, with a press release resulting in 22 media mentions; Summer travel season, highlighting links between travel habits and self-care awareness
• Reinforced anefp’s position as a go-to source on self-care for the media and broader public

Insights and Takeaways for Others

• Understand how citizens value and approach self-care in their daily lives
• Identify how the Consumer Health industry can better support responsible self-care behaviour
• Use evidence-based insights to engage with public authorities on promoting prevention and wellbeing
• Reinforce the role of Consumer Health companies as partners in improving public health outcomes

Additional Resources and Contact

• More information: Infographics, 2025 (Spanish), Full survey study, 2025 (Spanish)
• Campaign contact: nuria.sastre@anefp.org