Despre sanatate, cu responsabilitate (“About Health, with Responsibility”) is RASCI’s flagship educational campaign promoting the safe and informed use of non-prescription medicines, food supplements, and self-care medical devices. As the first initiative of its kind in Romania, it aims to improve health literacy and empower the public to make responsible health decisions. The campaign targets both consumers and stakeholders, bridging education, advocacy, and regulatory dialogue to foster a safer and more transparent self-care environment.

Objectives

• Educate the public about the differences and correct use of non-prescription medicines, food supplements, and self-care medical devices
• Empower individuals to make informed and responsible decisions about their health
• Expose misleading or incorrect health claims, and counter misinformation
• Contribute to the development of a transparent and unitary legislative framework for the self-care sector, in the benefit of Romanian consumers and patients

Target Audience

• General public
• Healthcare professionals
• Regulatory authorities and policymakers

Key Activities and Approach

• Creation of a dedicated educational website and corresponding social media channels to amplify messages and generate awareness & engagement: aleginformat.ro | Despre sanatate, cu responsabilitate (FB)| @consumator.informat (IG)
• Social media campaigns and influencer collaborations sharing expert-validated information
• Public surveys to understand consumer use and perception of non-prescription medicines, food supplements, and medical devices
• Roundtables and high-level events with authorities, healthcare professionals, and media
• Industry-wide stakeholder engagement and media outreach
• Advocacy efforts to address key legislative and regulatory challenges

Impact and Result

• Recognized as the leading educational initiative of its kind in Romania’s self-care sector
• Millions reached through digital channels, media outreach, and stakeholder campaigns
• Steady growth in campaign engagement and reputation over the years
• RASCI positioned as a trusted voice in public health education and self-care policy
• The RASCI Annual Event has grown into a key industry gathering, with 100+ participants and 20+ expert speakers in 2024 and a highly anticipated 2025 edition
• Campaign outcomes have contributed to progress on non-prescription medicines policy, online advertising and e-commerce, as well as stakeholder awareness of relevant self-care topics, overall health literacy and consumer protection

Insights and Takeaways for Others

• Long-term consistency in educational messaging builds public trust and stakeholder alignment
• Integrating advocacy with education ensures both awareness and action
• Providing consumers with clear information to make the distinctions between product categories is essential for responsible self-care
• A multi-channel approach combining diverse tactics including media, digital platforms, and events amplifies reach and impact

Additional Resources and Contact

• Website: https://aleginformat.ro/
• Facebook: https://www.facebook.com/aleginformat
• Instagram: https://www.instagram.com/consumator.informat/?hl=en
• Campaign contact: office@rasci.ro