AESGP

Semplicemente Salute

Federchimica ASSOSALUTE|Italy |Ongoing (since 2014)
Health Literacy & Disease Prevention
Responsible Self-Care
Healthcare Professional Engagement Public Engagement & Awareness
Published on
Modified on

Semplicemente Salute is a digital editorial project dedicated to helping citizens manage their health more effectively and responsibly. Through accessible, science-based content, it promotes health literacy and supports the correct use of non-prescription medicines. Articles and videos are developed by a scientific editorial team and in collaboration with healthcare professionals such as general practitioners and pharmacists. The campaign actively counters misinformation and fosters a culture of informed, everyday self-care.

Objectives

  • Provide simple, reliable, and accessible health information to the public.
  • Encourage the responsible use of non-prescription medicines.
  • Combat health misinformation and fake news through credible editorial content.
  • Support the development of a more autonomous and informed health culture.

Target Audience

  • General public across all age groups
  • Social media users on Facebook (and Instagram from 2025)
  • People looking for clear information about minor ailments and safe self-care practices

Key Activities and Approach

  • Digital editorial project with articles, videos, and expert interviews
  • Content curated by a scientific editorial team, in collaboration with GPs and pharmacists
  • Regular publication of 4–5 articles per week on health topics
  • Frequent Facebook posts and video content related to minor ailments and responsible self-care
  • Topics includes minor ailment advice, active ingredient explainers, and specialist interviews
  • Launch of new social media pages: Instagram launched in February 2025

Impact and Result

Content Output (2014–2024)

  • Over 1,350 articles published
  • 83 videos
  • 45 factsheets on minor ailment
  • 224 sheets on active ingredients
  • 1,320+ Facebook posts

Key 2024 Metrics

  • ~1 million website visitors
  • Over 1 million website sessions
  • 54,000+ Facebook interactions
  • Nearly 850,000 visits to the website from Facebook

Insights and Takeaways for Others

  • A reliable go-to resource for health-conscious citizens in Italy.
  • Clear, accessible health education supports self-care and promotes the appropriate use of non-prescription medicines.

Additional Resources and Contact