To celebrate International Self-Care Day, anefp launches every year a digital campaign aimed at encouraging the public to take simple, proactive steps to care for their health.

In 2026, the Spanish Consumer Self-Care Association (anefp) launched the campaign #AgendaTuAutocuidado (“Schedule Your Self-Care”), an initiative designed to encourage people to make prevention and self-care part of their daily routine throughout the year.

Through a coordinated digital campaign running during July, anefp and its member companies shared practical, science-based self-care advice across social media channels. The campaign promoted the idea that self-care should not be limited to specific moments but integrated into everyday life, 24 hours a day, 7 days a week, and 365 days a year.

Objectives

The 2026 campaign focused on helping citizens integrate simple and effective self-care actions into their daily agenda, reinforcing prevention as a key tool for improving health and quality of life.

Primary objectives:

• Raise awareness about the value of responsible self-care and prevention.
• Encourage the adoption of healthy habits through practical, easy-to-follow advice.
• Provide reliable health information that empowers citizens to make informed decisions about their wellbeing.
• Showcase the contribution of the self-care sector and member companies to improving public health.
• Reinforce the role of self-care in supporting healthier populations and more sustainable healthcare systems.

Target Audience

• General public in Spain, particularly users of social media platforms including X (@anefp_org), Instagram (@anefp_org) and LinkedIn (anefp)

Key Activities and Approach

• Coordinated digital awareness campaign across social media channels throughout July.
• Publication of one self-care tip every day from 1 to 31 July, creating a practical “self-care agenda” for citizens.
• Launch of the campaign hashtag #AgendaTuAutocuidado.
• Active participation of 29 member companies, supporting organisations and SIGRE, contributing educational content and expert recommendations.
• Development of campaign visuals inspired by a calendar concept, reinforcing the idea of incorporating self-care into everyday planning and routines.
• Distribution of a campaign video and supporting communication materials to increase visibility and engagement.

Campaign Content

The campaign featured daily recommendations covering a broad range of self-care topics, including:

• Healthy nutrition and hydration
• Emotional wellbeing
• Oral health
• Wound care
• Microbiota and digestive health
• Ear and eye care
• Smoking cessation
• Sun protection and skin health
• Sleep routines
• Intimate health
• Leg health and circulation
• Prevention of insect bites
• Responsible use of artificial intelligence in health-related information
• Environmental responsibility and correct disposal of unused or expired medicines through SIGRE recycling points

All content was disseminated through coordinated social media posts and supported by participating companies and organisations.

Previous editions

• 2026: #AgendaTuAutocuidado (“Schedule Your Self-Care”)
• 2025: #TeCuidamosEnCadaEtapa (“We Care for You at Every Stage”)
• 2024: #TeCuidamos (“We Take Care of You”)
• 2023: #SomosAutoCuidado (“We Are Self-Care”)
• 2022: #EsCosaDeTodos (“It Concerns Us All”)
• 2021: #EsCosaTuya (“It’s Up to You”)
• 2020: “Be Responsible. Take Care of Yourself”

Impact and Result

• A total of 31 daily self-care tips were shared throughout July.
• Participation from 29 member companies and partner organisations, making it one of anefp’s largest collaborative self-care initiatives: Aboca España, A.Vogel España, Aflofarm España, Angelini Pharma España, Aurovitas Spain, Bayer, Cantabria Labs, Recordati España, Cinfa, DENTAID, EFFIK, ESTEVE, Farmasierra, Haleon, Kenvue, Kern Pharma, LABORATORIOS DEITERS SL, HARTMANN GROUP, Laboratorios Viñas, Opella, Pileje España, Pranarôm, Reckitt, Reig Jofre, Towa Pharmaceutical Spain, UPSA, Vemedia Consumer Health Group, Zambon, ATREVIA, and SIGRE
• Strong visibility across social media channels through coordinated amplification by participating organisations.
• Publication of campaign communication materials, including a dedicated campaign video and media outreach activities.
• Increased public awareness of prevention, healthy habits and responsible self-care as year-round behaviours.

Insights and Takeaways for Others

• Daily, bite-sized health advice helps translate self-care concepts into practical actions.
• Long-term consistency and annual campaign renewal strengthen public recognition and engagement.
• Collaborative participation from member companies significantly expands campaign reach and diversity of content.
• Social media remains an effective channel for delivering trusted health information at scale.
• Positioning self-care as an everyday habit rather than a one-off action increases relevance and audience connection.

Additional Resources and Contact

• Campaign press release (Spanish)
• Campaign video
• Instagram: [1], [2], [3]
• Campaign contact: nuria.sastre@anefp.org